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Music Industry
4 articles on music industry
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Music Industry
The Music Industry's New Gatekeepers: How Algorithms Replaced A&R
The music industry promised that streaming would democratize access. Instead, it created a new set of gatekeepers — ones that nobody fully understands and everyone must please.
11 min readAug 10, 2024
Music IndustryThe Independent Artist Marketing Playbook for 2025
Major labels spend millions on marketing. Independent artists have creativity, authenticity, and agility. Here's how to compete — and often win — without the budget.
12 min readFeb 20, 2025
Music IndustryHow Hip-Hop Changed Marketing Forever — And What Every Brand Can Learn
Hip-hop didn't just change music. It invented an entirely new approach to marketing, branding, and cultural influence that every industry is now trying to copy.
10 min readJan 20, 2025
Music IndustryFrom Artist to Brand: Building an Empire Beyond Music
The most successful artists today aren't just making music — they're building diversified business empires. Here's the playbook for turning artistry into lasting wealth.
11 min readDec 5, 2024