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Influencer Marketing
4 articles on influencer marketing
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Influencer Marketing
Influencer Marketing Is Growing Up: What the Maturing Industry Means for Brands
Influencer marketing has moved from experimental line item to core strategy. As the industry matures, the tactics that worked early on are giving way to more sophisticated approaches.
10 min readFeb 10, 2025
Influencer MarketingInfluencer Marketing ROI: How to Measure What Actually Matters
Influencer marketing spending is at an all-time high, but most brands are measuring success all wrong. Here's how to actually calculate influencer marketing ROI.
8 min readJan 9, 2025
Influencer MarketingHow to Build a Brand Ambassador Program That Actually Works
Brand ambassador programs can generate massive ROI — or waste resources entirely. Here's how to build one that drives real results.
9 min readDec 18, 2024
Influencer MarketingMicro-Influencer Marketing: Why Smaller Audiences Drive Bigger Results
Micro-influencers often outperform celebrities and mega-influencers. Here's how to build a micro-influencer strategy that drives real ROI.
8 min readDec 2, 2024