EDST vs Building In-House
Hire a team or leverage ours? Here's the math.
TL;DR
An in-house team gives you complete control but costs $150K-$500K+ annually when you factor in salaries, benefits, tools, and management time. EDST delivers comparable (often better) results starting at $149/month with zero HR headaches.
Side-by-Side Comparison
The Deep Dive
The Real Cost of In-House
A single social media manager costs $50-80K/year in salary alone. Add benefits (20-30%), tools ($500-2000/month), management time, office space, and equipment — you're looking at $80-120K per person. For a real team (manager + 2-3 specialists), you're at $250-400K annually before you've achieved a single result.
The Hiring Timeline
Hiring takes 2-3 months per position. Training takes another 1-3 months. Before your in-house team is truly effective, 6 months have passed. EDST campaigns launch in 24-72 hours. That's 6 months of growth you'd otherwise miss.
The Expertise Gap
One person can't be an expert in Instagram growth, TikTok virality, YouTube optimization, PR placements, and paid media. You'd need 4-5 specialists. EDST has already assembled that team — you get access to all of it without hiring anyone.
The Risk Factor
What happens when your star marketer quits? You're back to square one — recruiting, training, rebuilding. With EDST, your growth engine keeps running regardless of personnel changes on either side.
When Building In-House Makes Sense
- You're a funded startup or enterprise with $500K+ marketing budget
- Marketing is your core product/competency
- You need people physically present daily
- You're building long-term institutional knowledge
- You have the bandwidth to recruit, train, and manage a team
When EDST Is the Better Choice
- You're a creator, artist, or entrepreneur (not a marketing company)
- Your budget is better spent on product/content, not payroll
- You don't want to become a marketing manager
- You need results now, not in 6 months after hiring
- You want proven systems without the trial-and-error
Common Questions
The Verdict
Building in-house makes sense for well-funded companies where marketing is core to the product. For everyone else — creators, entrepreneurs, growing businesses — EDST delivers better results at a fraction of the cost, without the HR headaches.
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