EDST vs Doing It Yourself
Hustle culture says do everything yourself. Here's why that might be costing you.
TL;DR
DIY is "free" but costs 10-20+ hours weekly of your time. If your time is worth anything, you're paying more than EDST costs. Plus, without systems and expertise, DIY growth is slow, inconsistent, and exhausting.
Side-by-Side Comparison
The Deep Dive
The Time Cost of "Free"
DIY social media growth requires: daily posting (30-60 min), engagement/commenting (30-60 min), hashtag research (30 min), content planning (2-3 hours/week), staying updated on algorithm changes (ongoing). That's 10-20 hours weekly. At even $25/hour, that's $1,000-2,000/month of your time. EDST starts at $149.
The Learning Curve
What works on Instagram today didn't work last year. Algorithm changes, content trends, engagement tactics — it's a full-time job to stay current. EDST has a team dedicated to this. You get the benefit of years of testing without doing the testing yourself.
The Consistency Problem
DIY growth depends on your motivation, energy, and schedule. Busy week? Growth stalls. Vacation? Ghost town. Burnout? Your audience forgets you exist. EDST systems run consistently regardless of what's happening in your life.
The Opportunity Cost
Every hour spent on social media is an hour not spent on: creating your product, serving clients, closing deals, or actual rest. What would you do with 15 extra hours per week? That's what EDST gives back to you.
When DIY Makes Sense
- You're just starting and have more time than money
- Social media IS your product (you're a content creator)
- You genuinely enjoy the process of posting and engaging
- You're using social as a hobby, not a business
- You have no budget whatsoever
When EDST Is the Better Choice
- Your time is worth more than $10-20/hour
- You'd rather focus on your actual business/craft
- You've tried DIY and hit a plateau
- You're exhausted from the content hamster wheel
- You want faster results than organic grinding
Common Questions
The Verdict
DIY works when you're starting out or when social media IS your product. But for most creators and entrepreneurs, the time cost of DIY far exceeds the dollar cost of EDST. Work smarter, not harder.
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